Persuasive communication theory

Although much remains to be done, social psychologists have gained considerable insight into some of the cognitive processes that are at work during and Persuasive Communication Theory Page 13 after exposure to a persuasive communication, and into the practical aspects of constructing an effective message.

Your attention step might be as follows. This study is relevant to inoculation research in that it lends credence to Miller, et al.

Godbold and Pfau used sixth graders from two different schools and applied inoculation theory as a defense against peer pressure to drinking alcohol.

Combining negative motivation and safety needs depends on using some degree of fear as a motivator. This point is often not sufficiently appreciated.

Cognition and the symbolic processes. If we see something is easily available, we do not want it as much as something that is very rare. What could you say that would appeal to their safety needs? It holds that the probability of effective persuasion depends on how successful the communication is at bringing to mind a relevant mental representation, which is the elaboration likelihood.

Inversely, if something falls within the latitude of rejection, the subject tends to contrast the information and convince himself the information is farther away from his anchor point than it really is.

Using the guidelines from our earlier discussion of reasoning will also help a speaker create a rational appeal. To be successful, the message may have to provide information that will enable the receiver to gain volitional control and overcome potential obstacles to performance of the behavior.

Persuasive Communication (Psychology of Persuasion)

We strive for mental consistency. About[ edit ] Inoculation is a theory developed to strengthen existing attitudes and beliefs while building resistance to future counterarguments.

Among these situational variables are distraction and forewarning. This view assumes, first, that receivers are in fact sufficiently motivated to exert the required cognitive effort and, second, that they have the ability to carefully process the incoming information.

Cognitive Dissonance Theory

Body According to a article in the journal Corrections Today on correctional education programs, most states have experienced an increase in incarceration rates and budgetary constraints over the past ten years, which has led many to examine best practices for reducing prison populations.

Application of this strategy can be interpreted as a threat since the persuader does not give options to his or her request. Those results mirrored the results of the pooled data. The results supported the first hypothesis partially.

Speakers appeal to pathos by using vivid language, including personal stories, and using figurative language. A new look at the new look: Instead, ethical speakers should use appeals to self-esteem that focus on prosperity, contribution, and attractiveness in ways that empower listeners.

In any event, relying on heuristics obviates the need for careful message processing, and at the same time provides a basis for adoption of a position on the issue. Further, Compton and Pfau found some evidence that those who received the inoculation treatment were more likely to talk to their friends and family about issues of credit card debt.

Why breakfast is the most important meal of the day? It is likely that the benefits observed at Duke University could also Persuasive Communication Theory Page 2 be observed at other universities that adopt the exam policy.

The general arguments will typically supply reasons for adopting the advocated position, and justification for the arguments is provided in the form of factual evidence.

Persuasive Communication Theory

Don't overwhelm them with too much information or too many expectations, and be sure to give them options to increase their sense of ownership of the solution. An audience is likely to distort incoming information to fit into their unique latitudes.

Inoculation theory

Two important needs for reactance to a threatened freedom from an emerging adult population is immediacy and vested interest Crano, As a result, reciprocation is a widely held principle. Retrospective In light of largely inconsistent research findings concerning the effects of contextual variables, many investigators became discouraged with the Hovland approach.

In other words, the goal was usually to rid the experiment of the mediating effect of reception, rather than to study reception in its own right. So why does prisoner education help reduce recidivism rates?

To persuade people to stop smoking, for instance, it may be useful to create a fear of dying from lung cancer by showing a cancerous lung to smokers. Message Factors Potential confounding of a more serious kind can occur in the case of message factors because variations message features are often accompanied by differences in content.

After several decades of research, there are few simple and direct empirical generalizations that can be made concerning how to change attitudes. If someone who is similar to you is being controlling and a leader, you are more likely to listen and follow what they say.

Baumeister and Covington found that people with high self-esteem are just as easily persuaded as those with low self-esteem are just as easily persuaded as those with low self-esteem, but they do not want to admit it.Persuasive Communication Theory Page 1 Few subjects in social psychology have attracted as much interest and attention as persuasive communication.

Persuasive Language

One of the first topics to be systematically investigated, persuasion has been the focus of intense research efforts throughout much of social psychology's brief scientific history.


Monroe's Motivated Sequence

Public Speaking: The Virtual Text is a free online public speaking textbook. Chapters appear in PDF format and may be printed in black and white or in color. A comprehensive, coeducational Catholic High school Diocese of Wollongong - Albion Park Act Justly, love tenderly and walk humbly with your God Micah Persuasive Language.

Techniques > Use of Language > Persuasive Language. All use of language can act to persuade, and there are many other pages in the language section of this site that include persuasive elements. The Persuasive Text - The purpose of a persuasive text is to change or alter the viewpoint of the reader for it to agree with the author’s perspective.

Persuasion Theory is a mass communication theory that deals with messages aimed at subtly changing the attitudes of receivers. The concept of Persuasion has been developed between the s and s after studies aimed at defining the optimal persuasive effectiveness of Propaganda, being it political or an advertising campaign.

Persuasive communication theory
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